Submission of Extended AbstractMarch 8, 2014
Decision on Extended AbstractMarch 15, 2014
Submission of final paperMay 15, 2014
Social media is transforming all aspects of marketing from brand building, communications and advertising to customization and customer engagement. Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders.
This conference aims to enhance our understanding on social media and develop models and methods to enhance the effectiveness of marketing in emerging markets.The sub themes have been so designed keeping in mind a range of topics that are important from the perspective of the theme of the Conference.