What is Design Thinking?
Design thinking is an approach that has the capability to give a new outlook to companies to solve problems and help them innovate. Design thinking helps structure team interactions to cultivate greater inclusiveness, foster creativity, deepen empathy, and align people around specific goals and results.
By combining business methods with Design Thinking, organizations can establish a more sensitive and comprehensive approach towards handling problems and creating value to their products/services.
Applied design thinking in professional problem solving incorporates mental models, tools, processes, and techniques such as design, engineering, economics, humanities, and social sciences to identify, define, and address professional challenges in strategic planning, product development, innovation, corporate social responsibility, and beyond. It also helps the organizations to fill critical gaps and deficiencies.
Personal and Professional benefits
- Access to global best practice in the design process and thinking by developing the mindsets, skillsets, and toolsets of designers and innovators.
- Learn empathetic understanding by connecting more deeply with customers to discover opportunities for innovation.
- Learning the techniques of experimenting with idea generation, critical thinking, problem-solving and rapid-prototyping
The focus is to make Participants:
- Action oriented
- Comfortable to face Ambiguity
- Apply a Human-Centered Approach
- Have an Integrated Foresight
- Be a part of the dynamic constructive process
- Take their enterprise to another level
- Be empathic and find new ways to co-create with other employees
- Take calculated risks by evaluating ideas and iterating solutions
Who is it for?
Decision making necessitates independent thinking and independent thinking necessitates design thinking.
Leaders and Decision Makers who are willing to expand their horizon in terms of problem solving and are in a capacity to incorporate this in their firms, within their team and use it themselves. These workshops are ideal for people who are in the Decision Making role, be it Senior Managers, Team Leaders, Founders, Co-Founders, CXOs, Project Managers and the list is endless. Anyone who can go back and impart the learnings from the session to their organization in order to collectively bring about a holistic attitude while approaching a problem is an ideal participant for these workshops.
The workshops aim to break away from the conventional formats of Design workshops.
We intend to create meaningful experiences through spaces and zones that represent various concepts of Design Thinking. These concepts can assist the participants to successfully inculcate the Spirit of Design in their workplaces.
The participants will be exposed to the following design tools and techniques throughout the 2 days of the workshop:
- User Research through interviews
- In-depth study of the context and environment
- Research Synthesis and Analysis
- User journey mapping
- Need finding
- Brainstorming and Idea Generation
- Prototyping, Testing and Validating
- Co-creation and Collaboration
- Embracing Ambiguity
- Creating New Values
- Learning through failures
Prof. Sanjay Jain
Director, Design Education at Avantika University
Prof. Sanjay Jain spearheads the design education with Avantika University. He has a good balance of academic and professional career. Before Avantika, Prof Jain was Founder Director-Academics with MIT Institute of Design and helped create the Institute as one of the most sought-after design institutes in India over the last decade. He contributed to building various academic collaborations with prominent design institutes from Hong Kong, Singapore, Europe and the UK.
Prof Jain is a Civil engineer from IIT Bombay, Class of 1984. Later, he did his Master of Design in Industrial Design at Industrial Design Centre, IIT Bombay in 1986. In an industrial career spanning about 20 years, he has served Indian industries in senior design positions – starting as Industrial Designer in Uptron India Ltd, Lucknow designing colour televisions and electronic appliances for seven years. He joined Wipro Consumer Care and Lighting since its inception, as Head of Product Design in 1993 and worked for ten years. He and his design team helped Wipro Consumer Care and Lighting build design and innovation as its core business strengths and differentiators. Sanjay is a Motorola trained Green Belt of Six Sigma Quality Mission, Wipro.
Prof Jain firmly believes that ‘learning’ and ‘creating’ should be the intense joy for everyone involved in it.
Dr. Sanjay Dhande
Chancellor and Professor Emeritus
Former Director-IIT Kanpur
Padma Shri awardee, Dr. Sanjay Govind Dhande is a notable Indian engineer and educationist. He was the former director of the Indian Institute of Technology (IIT), Kanpur. Dr. Dhande is currently mentoring Avantika University as the Chancellor and Distinguished Faculty Member. Presently, he is a member of the Scientific Advisory Council to the Prime Minister of India. He even served as a part-time member of Telecom Regulatory Authority of India (TRAI). Through charters for the Indian Institutes of Science for Education and Research (IISER) at Pune and Kolkata, he is actively assisting the Government of India to craft the vision documentation. Dhande has extensively worked in the field of Computer Aided Design, Rapid Prototyping, Rapid Tooling and Reverse Engineering. He was instrumental in developing AUTOLAY, an innovative CAD technology for the Indian Aeronautical Development Agency is currently in use by leading aircraft manufacturers around the world, and even utilized for the construction of light combat aircraft in India. He was also the founder director of PDPM Indian Institute of Information Technology Design and Manufacturing, Jabalpur – a beneficiary of the protocol signed by the Prime Ministers of India and Japan. Under the aegis of the Indian Ministry of Commerce and Industry, Dr. Dhande has even established the Indian Institute of Saddlery Technology and Export Management (IISTEM) at Banther near Kanpur to develop the traditional technology available in the region.
Duration: 2 Days