The Essentials of Digital Marketing in Hyderabad on August 24, 2013


IIIT Hyderabad- CIE Events rooms 2nd floor,
Block Vindhya C-4,
IIIT Hyderabad, Gachibowli

Event Date: August 24, 2013
Timings: 11:00 AM to 1:00 PM

Topic: “Essentials of Digital Marketing”

Speaker: Gayatri Choda, Founder of DataPub (Provided Digital Marketing analytics to CNN, Nokia, X-box, Airtel, Samsung, Taj etc)

Format: 2 hour workshop

Creating a Digital Roadmap Measuring success

-Search: SEO, SEM
-Social: Advocacy, SMO
-Display: Rich Media, Mobile
-CRM: Email, Social Communities
-Analytics: A/B Testing, Optimization, ROI

The Essentials of Digital Marketing in Hyderabad on August 24, 2013

Speaker Profile

Gayathri has over 8 years of experience across digital marketing strategy, analytics and consulting services. Before starting Datapub, she worked as Head of Analytics, Mediamind. Prior to that she worked with WPP group in Singapore as Insights and Optimization lead for South-East Asia. Her clientele includes X-box, Nokia, CNN, JP Morgan, Airtel, Samsung, Taj etc.

Her diverse background is in campaign analytics, media and site side analytics, ad inventory analytics, search analytics, content analytics, social media analytics, ecommerce and mobile analytics combined with exposure from publisher side to client side

She is a MBA graduate from Illinois Institute of Technology, USA with an engineering degree in Electrical and Electronics from Jawaharlal Nehru Technological University. She is among the first people to be certified in mobile marketing from Mobile Marketing Association (MMA), APAC. She is a co-author for Curious Digital Marketer 2.0 and also a regular blogger with Campus Afaqs and India Analytics Magazine.”

If you have any further questions, please drop a line

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