The rising focus on technological innovation is shaping the way industries interact with their consumers. This is true for the Indian retail industry which is seen as one of the most dynamic and fast-paced sectors.
According to a report, the Indian retail market is expected to grow to $1.2 trillion by 2021 from $795 billion in 2017. With rapid and ever-changing consumer trends, retailers are increasingly adopting advanced technologies like artificial intelligence, social media analytics, machine learning to understand consumer behaviour. The need for targeted approach versus mass marketing strategies is felt now more than ever before.
NASSCOM With the aim to bring together the retail sector for a deep-dive on how technology is shaping the present and future of retail industry in India, we present to you the first ever India Retail Tech Day, a summit by NASSCOM 10,000 Startups.