Are you a management student who wants to take up marketing as a career?
Are you a marketer who wants to deep dive into social media?
Then, this workshop is for you!!
9:00 am – 10:30 am: Social Media Overview
You need to know the subtle but key differences between paid, earned and owned social media channels. And of course, while social media is great for marketing and branding, it can also be an effective channel for PR, customer service, community building and other areas. This session sets the stage for the rest of the day by equipping you with the core fundamentals of social media marketing.
11:00 am – noon: Social Media Etiquette and Social Media Tools
As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.
1:30 pm – 2:30 pm: Facebook and Twitter for Business
Facebook is the largest social sharing site on the internet, and your customers expect to find you there. How can you use Facebook to promote your business and find more customers? Twitter is “easy.” Just sign up, and tweet your updates whenever inspiration strikes. That’s true for individuals – but using Twitter for business requires a lot more thought and care.
3:30pm-4:45pm: Social Media Analytics
You have posted, shared, tweeted and gone through various social promotional channels, but at the end of each week and month it is how you measure and benchmark your performance is what matters.