National Conference on Paradigm Shift in Marketing in Hyderabad on January 23-24, 2014

The Conference is being organized in the context of a rapid transformation of Marketing function in the 21st century due to multiple factors like the emergence of an interconnected world, changing preferences of customers,
shifts in demographic profiles of markets, rapid technological innovations etc. These changes are bound to have a transformational effect on the marketing function, in terms of changes in communication, usage of marketing data, channels of customer reach, and modes of service delivery.

Sub themes of the Conference:

1.Digital and Social Media Marketing
2.Customer Experience Management
3.Self Service Technologies and Service Delivery
4.Electronic Retailing
5.The challenge of managing ‘Big Data’
6. Marketing Analytics (ARPU, RFM etc.)
7. Marketing through Mobile Devices
8. Green Marketing
9. Marketing for Bottom of the Pyramid markets etc.
The two day National Conference aims to provide a platform for practicing
managers, academicians, research scholars and managements students to discuss and debate the shifts occurring in Marketing and deliberate upon the future opportunities and challenges of Marketing function.

Registration Fees:

• Industry Delegates Rs.2500/-
• Faculty Rs.1000/-
• Research Scholars Rs.750/-
• Students Rs.500/-

Organizers:

Dr.D.V.Srinivas Kumar (Conference Coordinator):
040-66795012/ 9848072958 – [email protected]
Mr.Jaipal Rathod (Research Scholar) : 9959631252 – [email protected]
Mr.Thirupathi (Research Scholar) : 8897259193 – [email protected]

Brochure: http://www.smsuoh.ac.in/images/National%20Conference%20Brochure.pdf
Website URL: http://www.smsuoh.ac.in
Facebook Event: https://www.facebook.com/events/545625738863733/